
Navigating between the usual desire for lots of ‘features’ and turning these into ‘benefits’ the markets are going to respond to are the real challenges. We understand the sales imperative, and apply selling techniques, making your ads creatively stimulating and more compelling.
Up to recently, Tyco, one of the major medical equipment manufacturers in the world, pursued a rather conservative ad style. Our brief was to start again, and create something a bit more challenging for the market.
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The Oxford Science Park’s ongoing promotional campaign features a series of corporate ads in both UK property magazines and local business press. It’s a business to business proposition, but a lively, flexible approach that has successfully put he Park on the map as a thriving business location.
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Chartered Accountants Ellacotts asked us to reinvigorate their advertising to support new marketing initiatives in and around the region. Strong use of visuals and simple copy are key features on the ad campaign. This imagery will continue to be carried through various tactical activities such as brochures, mailers, flyers and their website.
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