Direct Mail: Appeal Campaign
Charity campaign design produced for the Ashmolean Museum – the Annual Giving Campaign featured a highly targeted direct mail programme. This bold and direct mail campaign was targeted to established members of the Museum as this audience profile respond more effectively to direct response techniques. This campaign went on to be one of the most effective campaigns the Ashmolean Museum had ever run.
- Date May 22, 2015
- Tags Advertising, Design & Advertising, Direct Mail